Advice

Not just a river in Egypt

September 2nd, 2012 by John Fareed

It’s as close to a religious experience as I get. On any given Sunday, you’ll find me—no matter where I am in the world—in a Starbuck’s or the like, drinking a quad-espresso and reading the Sunday newspaper. Lately, I can’t help but notice that my paper continues to get thinner, and as I look around the coffee shop, I see fewer and fewer people with ink on their fingers. Instead I see most everyone staring down at their smart phones and tablets, usually with their ear buds firmly implanted.

Posted in Advice, Opinions, Strategy | 6 Comments »


It’s time to go all in!

August 24th, 2012 by John Fareed

We’re all aware that the dramatic, and oftentimes frustrating, evolution of technology has fundamentally changed the way traveling consumers approach booking decisions. Thanks to the Internet and mobile technology—smart phones, pads and laptops—travelers can shop, compare and purchase at anytime, from anywhere.

Posted in Advice, Strategy | No Comments »


Stay away from “too” series — Post #4

July 27th, 2012 by John Fareed

One of my favorite remarks when closing a speech revolves around the concept of “too.” I recommend hotel marketers stay away from the adverb, and decided to craft a few posts around the idea. Here is post number four.

Posted in Advice | 1 Comment »


Stay away from “too” series — Post #3

July 13th, 2012 by John Fareed

One of my favorite remarks when closing a speech revolves around the concept of “too.” I recommend hotel marketers stay away from the adverb, and decided to craft a few posts around the idea. Here is post number three.

Posted in Advice | No Comments »


Page 2 of 3123