General News

“So why the rhino Fareed?”

June 19th, 2012 by John Fareed

It’s a question I’ve been asked at least a hundred times the past two years at meetings, speaking engagements and hotel investment conferences around the globe. Maybe you asked me. I know it’s off topic, “making you a better hospitality marketer,” but I wanted to take a few lines to tell the story here. Thanks for indulging me.

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Out to launch

June 1st, 2012 by John Fareed

It’s a challenging and hugely exciting time to be working in hospitality marketing. The worlds of traditional marketing, public relations, interactive and social media are merging in new, industry-altering ways every day.

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