Marketing to the modern family

September 12th, 2012 by John Fareed

The stereotypical image of the American family continues to experience dramatic change. Reference the hit comedy series Modern Family, which begins its fourth season this fall on ABC, and was originally conceived, by Christopher Lloyd and Steven Levitan while sharing stories of their own “modern families.”

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Not just a river in Egypt

September 2nd, 2012 by John Fareed

It’s as close to a religious experience as I get. On any given Sunday, you’ll find me—no matter where I am in the world—in a Starbuck’s or the like, drinking a quad-espresso and reading the Sunday newspaper. Lately, I can’t help but notice that my paper continues to get thinner, and as I look around the coffee shop, I see fewer and fewer people with ink on their fingers. Instead I see most everyone staring down at their smart phones and tablets, usually with their ear buds firmly implanted.

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The more, the merrier?

July 5th, 2012 by John Fareed

Not necessarily. Sometimes less is more. Psychologists say too much choice doesn’t free us, but numbs us. We cope by opting out, and begin to make purchase decisions based solely on price. With the addition of every new brand, we add to the confusion and commoditization of the hotel industry, making marketing efforts all the more difficult. The luxury segment is fast becoming a textbook example of over branding, in terms of declining brand loyalty and the premium consumers are willing to pay.

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