If you've come here looking for titillating bits and the bare facts about hospitality marketing, you came to the right place. What I have to say may get some roused. And I might show you things you'd rather not see. No wee-wees, ta-tas or hoo-has, just the naked truth.


Stay away from “too” series — Post #4

July 27th, 2012 by John Fareed

One of my favorite remarks when closing a speech revolves around the concept of “too.” I recommend hotel marketers stay away from the adverb, and decided to craft a few posts around the idea. Here is post number four.

Posted in Advice | 1 Comment »


Stop trippin’—Take control of your TripAdvisor page

July 19th, 2012 by John Fareed

Technology and social media have dissolved the parameters that once neatly defined hospitality marketing, turned consumers into creators, and empowered a whole new breed of travel reviewers. Love it or hate it, most of these travel reviewers are sharing the good, bad and ugly of their experiences on TripAdvisor—including photos and videos.

Posted in Strategy | 13 Comments »


Stay away from “too” series — Post #3

July 13th, 2012 by John Fareed

One of my favorite remarks when closing a speech revolves around the concept of “too.” I recommend hotel marketers stay away from the adverb, and decided to craft a few posts around the idea. Here is post number three.

Posted in Advice | No Comments »


The more, the merrier?

July 5th, 2012 by John Fareed

Not necessarily. Sometimes less is more. Psychologists say too much choice doesn’t free us, but numbs us. We cope by opting out, and begin to make purchase decisions based solely on price. With the addition of every new brand, we add to the confusion and commoditization of the hotel industry, making marketing efforts all the more difficult. The luxury segment is fast becoming a textbook example of over branding, in terms of declining brand loyalty and the premium consumers are willing to pay.

Posted in Creativity and Innovation, Opinions, Strategy | No Comments »




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